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Casa Rex Redesigns Signal Toothpaste

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By: Jamie Matusow

Editor-in-Chief

Design consultancy Casa Rex has developed new packaging designs for the Signal range of toothpastes for Unilever in Germany. According to Casa Rex, previous artwork featured the same standard graphic elements, which made it difficult to highlight and differentiate variants at point of sale. Designers reworked the colors of the packs and created illustrations that correspond to each SKU’s functional attribute. The designers also positioned the arc, the brand’s iconic element, at the base near the cap, which helped to create packs that stand out on shelf. Each variant’s typography was also redesigned, chosen in accordance with its attribute.

More info: www.casarex.com

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